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Gloria Kolb

Founder and CEO of Elidah, maker of ELITONE– the easiest treatment for incontinence for women.

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United States

Fortunately, we do see more and more conversations bringing to light the “taboo” topics of women’s health.

This may be in pelvic floor health, sexual health, menstruation, menopause, etc. It is so important that these topics are discussed, as it lets women know they are not alone, brings awareness to treatments, and potentially helps get funding since these problems become “real issues.”

I still remember pitching to a group of 50 men on women’s incontinence. Even though 1 in 3 women have incontinence, the men said “I haven’t heard about this as an issue. It must be “niche” and not a real issue.”

Likewise, I have talked to women who said they thought incontinence was a normal part of aging and didn’t realize there were at-home treatments like ELITONE since they didn’t want surgery.
What a shame for women to live in isolation.

Funding for women’s health, including new apps, new treatments, and new education solutions. There have been a lot of new Femtech companies recently, but almost all I know of are struggling to get funding, and struggling financially.

How can we expect advances in women’s health if we are not supporting the people making the advances? Likewise, we need to remove the stigma and the roadblocks to the awareness. Many of women’s health discussion and ads are blocked on social media and other platforms.

This will take collective power to get these larger systems changed.

Besides the funding, women’s group and Femtech companies need to support each other. Women consumers need to support the companies.

Femtech companies need to create more collaborations and partnerships. There is power in a collective voice.

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