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Germany

Unfortunately, I haven’t been so up to date the last 6 months on the topic. Nonetheless, I sense a lot of changes in the consumer side. Women are more willing to talk about different conditions in close environments. In some countries, they have actively participating in all sorts of research to close the data gap.

Regulations are slowing down solutions and on the HCP side the digital transformation hasn’t occurred.

Influencers are speaking up for them. However, big pharma and doctors haven’t catch up just yet. The success of some Startups is helping pharma to realize they are not the only players and they need to stop thinking about one size fits all.

I am more hopeful than hopeless. We all need to collaborate more, to increase the pace of those changes.